Marketing and Advertising

Marketing and advertising are two closely related but distinct functions in the business world, both aimed at promoting products, services, or brands. With your skills in English, intercultural communications, and technology  you can definitely perform well in the fields.

Here is Dhea, one of our alumni who is currently working as Senior Marketing Associate at MAP:

UX Writer

A UX (User Experience) Writer is a professional responsible for crafting the text that appears throughout digital interfaces, ensuring that the language used enhances the overall user experience. This includes writing clear and concise microcopy for buttons, menus, error messages, and onboarding instructions, as well as developing comprehensive content strategies that align with the product’s design and user goals. UX Writers work closely with designers, developers, and product managers to create a seamless, intuitive, and engaging experience for users, utilizing their understanding of user behavior, usability principles, and the brand’s voice to guide users effectively and efficiently through digital products.

Here is our alumna who has been a UX writer for a national company: https://www.linkedin.com/in/livia-monica/

Digital Marketing Communication

Digital marketing communication position or job involves using online platforms like social media, websites, email, search engines, and mobile apps to engage with audiences and promote products or services. This requires a team with roles like content creators, social media managers, SEO specialists, email marketers, paid advertising experts, and data analysts, all working together to drive brand awareness, increase website traffic, and convert leads into customers through targeted communication strategies.

One of our alumni, Neil Hadley Rau, is a manager of Digital marketing Communication of INA bank. He can be found here:  https://www.linkedin.com/in/neilhadleyrau/

Social Media Manager

Social Media Managers are professionals responsible for planning, implementing, and managing an organization’s presence on social media platforms. Their role is crucial in the digital age, as social media is a primary channel for businesses and brands to connect with their audience, build relationships, and promote products or services.

In our record, there has been a number of our alumni who have been in this position. One of them is Deisha Tamar Manuhutu who is currently working for the US Embassy, Jakarta. Watch her testimonial and story here:

Marketing Campaign Manager

A Marketing Campaign Manager is responsible for developing, executing, and monitoring marketing campaigns across various channels to drive brand awareness, engagement, and sales. This role involves strategic planning, creative development, and detailed project management to ensure that campaigns are effectively targeted and aligned with the company’s goals. The manager works closely with cross-functional teams, including sales, design, and analytics, to create cohesive and impactful marketing strategies. They also analyze campaign performance metrics to optimize future campaigns and ensure a positive return on investment. Key skills for this role include strong communication, analytical thinking, and the ability to manage multiple projects simultaneously.

Here is our alumni who has been a Marketing campaign Manager in a global company: https://www.linkedin.com/in/frendy-lim-0b9667141/

Digital Service Agents

If you have keen eyes and hands on digital designs, the English department offers you the skills that you can take in a Minor program like Creative Digital Storytelling: https://curriculum.binus.ac.id/course/creative-digital-storytelling-fs/,  or our stream: Creative Writing and Media.

Here is one of our alumni who learned those skills independently before the minor and stream were offered.

Business Operations

Professionals in charge of business operations are responsible to oversee the strategy, planning, execution, and optimization of the company’s services to the clients. Here is one of our alumni who has been in charge of a company’s business operation: https://www.linkedin.com/in/mereditha-kristianti?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app 

Mereditha was one of our best alumni who  graduated with honors in 2015 when she delivered  a memorable graduation speech.

Quality Assurance

A Quality Assurance (QA) professional is responsible for ensuring that products and services meet the established standards of quality, including reliability, usability, and performance. This role involves designing and implementing tests, debugging and defining corrective actions, reviewing system requirements, and tracking quality assurance metrics. QA specialists work closely with the development team to identify and address issues throughout the development process, ensuring that the final product is free of defects and meets customer expectations. Their work is critical in maintaining the integrity of the product and the reputation of the company.

Here is one of our alumni who has worked as Quality Assurance at TikTok Malaysia: https://www.linkedin.com/in/mkusnadi/