Authored by Dr. Risa, R. Simanjuntak, S.S., M.App.Ling., M.A ; Udiana Puspa Dewi, S.S., M.A. ; Irfan Rifai, Ph.D

The study investigates gender influence on mobile-based learning. This case study of university students in Jakarta involved 235 students (128 male, 97 female).

Results of this qualitative study showed 96% preference for mobile-based learning. A further 94% showed the need for collaboration and authenticity for 92%. Hofstede’s cultural dimensions were used to identify the gender aspects of MALL. Preference for Masculinity (65%) was shown rather than Femininity (35%), even among the female respondents (70% of the population).

Professions and professionalism received the strongest preference (70%) while Individuality and Collectivism had equal preferences among students. Both female and male respondents requested Indulgence (84%) for mobile-based learning with more male respondents opting for Indulgence.

The study provided a model for this gender-sensitive mobile-based learning. Implications of implementing mobile-based learning as an ideal alternative for well- accommodated education are is also discussed.

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